B.B.A. (Business Administration)
BBA – Bachelor of Business Administration
Programme Overview
The Bachelor of Business Administration (BBA) is a three-year undergraduate programme designed to provide students with strong foundational knowledge in business management, leadership, entrepreneurship, and corporate operations. The course equips students with managerial, analytical, and decision-making skills required to succeed in the dynamic business environment.
BBA focuses on practical exposure along with theoretical knowledge, preparing students for careers in management, marketing, finance, human resources, and entrepreneurship.
Eligibility for Admission 2026-2027
Subject Studies in HSC: Commerce / Accountancy / Auditing / Vocational Group
Programme Objectives
To develop managerial and leadership skills.
To provide knowledge of business operations and corporate functioning.
To enhance communication and interpersonal skills.
To develop entrepreneurial and innovative thinking.
To prepare students for higher education in management.
To build decision-making and problem-solving abilities.
Course Structure
Core Subjects
- Principles of Management
- Business Economics
- Financial Accounting & Business Law
- Organizational Behavior
- Marketing Management
- Human Resource Management
- Financial Management
- Business Statistics
- Operations Management
- Strategic Management
Skill-Based & Elective
- Entrepreneurship Development
- Digital Marketing & E-Commerce
- International Business
- Retail Management
- Banking & Insurance
- Customer Relationship Management
- Computer Applications in Business
- Business Communication
- Soft Skills & Personality Development
Key Areas of Study
Management
Understanding planning, organizing, staffing, directing, and controlling in organizations.
Marketing & Sales
Learning marketing strategies, consumer behavior, branding, and digital marketing.
Finance
Basic knowledge of accounting, financial planning, budgeting, and investment decisions.
Human Resource Management
Recruitment, training, employee relations, and performance management.
Entrepreneurship
Business planning, startup development, innovation, and risk management.
Teaching Methodology
The programme adopts practical and interactive learning methods:
Classroom Lectures & Case Studies
Group Discussions & Business Simulations
Industrial Visits & Internship Opportunities
Management Fests, Workshops & Leadership Activities
Skills Acquired
Career Opportunities
Why Choose BBA?
- Strong foundation for management careers.
- Excellent preparation for MBA and higher studies.
- Wide career opportunities in corporate sectors.
- Develops leadership and entrepreneurial skills.
- Industry-oriented curriculum with practical exposure.